Sans Normal Likid 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Delargo DT' by DTP Types; 'Muller Next' by Fontfabric; 'Whitney' by Hoefler & Co.; 'ITC Chino' by ITC; and 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, dynamic, modern, impact, momentum, approachability, modernity, rounded, slanted, soft corners, high impact, display.
A heavy, slanted sans with rounded, generously curved bowls and softened joins that keep the dense strokes from feeling harsh. Forms are compact and sturdy, with broad counters and a slightly bouncy rhythm created by the italic angle and subtly tapered terminals. Curves dominate the construction, while straight strokes stay simple and blocky, producing an overall clean silhouette that reads strongly at large sizes. Numerals follow the same robust, rounded logic for a cohesive texture in mixed text.
Best suited to bold headlines, poster typography, branding marks, and packaging where a strong, friendly voice is needed. It can also work for short emphasis lines in UI or social graphics, especially where a sense of motion or athletic energy is desirable.
The overall tone is energetic and approachable, combining assertive weight with smooth, rounded shapes. Its forward-leaning stance suggests motion and momentum, giving it a sporty, promotional feel rather than a formal or technical one.
The design appears intended to deliver maximum impact with a smooth, contemporary feel, using rounded geometry and a forward slant to communicate speed, confidence, and approachability. It prioritizes statement-making clarity over delicate detail, making it well matched to promotional and identity-driven applications.
At text sizes the dense weight and tight internal spaces can build a dark typographic color, while at headline sizes the rounded geometry and italic slant become the main personality drivers. The letterforms maintain consistent curvature across uppercase, lowercase, and figures, supporting a uniform, logo-like presence in short strings.