Sans Normal Obkun 20 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Mundial Narrow' by TipoType; and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, clarity, modernity, approachability, energy, rounded, geometric, blocky, high impact, sturdy.
A heavy, geometric sans with broad, simplified letterforms and large, open counters. Curves are built from near-circular bowls and smooth arcs, paired with straight, squared-off terminals that keep the silhouette crisp and sturdy. The lowercase stays compact and utilitarian, with single-storey forms and minimal detailing, while the uppercase maintains consistent stroke weight and strong verticals for an even, poster-like rhythm. Numerals are wide and solid, echoing the same rounded geometry and robust proportions.
This font is well suited to headlines and short statements where maximum impact is needed—posters, signage, and bold editorial display. Its clean geometry and sturdy weight also fit branding and packaging that benefit from a modern, approachable strength.
The overall tone is bold and upbeat, combining a friendly roundness with a no-nonsense, athletic solidity. Its weight and simple shapes project confidence and clarity, giving headlines a direct, contemporary voice without feeling austere.
The design appears intended as a high-impact display sans that prioritizes legibility and strong silhouettes. By combining rounded geometric construction with firm, squared terminals, it aims to deliver a contemporary, energetic look that remains straightforward and easy to read.
Spacing appears generous enough to prevent clogging at large sizes, and the circular forms (O, C, G and the bowls in b/p/q) establish a cohesive geometric system across letters and figures. The angled diagonals in K, V, W, X, Y add energy, while the squared terminals and flat joins keep the design grounded.