Sans Normal Pomaf 5 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Mack' by Blaze Type, 'Aspira' by Durotype, 'Gluk Etiuda No23' by Glukfonts, 'Baro' by Indian Type Foundry, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Fontanella' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, sporty, punchy, impact, approachability, clarity, bold branding, rounded, bulky, soft corners, high impact, compact.
A heavy, rounded sans with broad, blunted terminals and generously curved bowls. Curves read as circular and full, while joins and diagonals are simplified into sturdy, geometric shapes, giving letters a compact, blocky footprint. Counters are relatively tight and the overall rhythm is dense, producing strong color in text. Figures and capitals follow the same chunky construction, with minimal stroke modulation and clean, uninterrupted silhouettes.
Best suited to headlines, large labels, and attention-grabbing typographic moments where a strong, rounded voice is needed. It works well for brand marks, packaging callouts, signage, and promotional graphics, especially when set with ample spacing and generous margins.
The tone is upbeat and approachable, with a bold, no-nonsense friendliness that feels energetic rather than formal. Its rounded geometry and thick strokes give it a playful, poster-like presence that signals confidence and immediacy.
The design appears intended to deliver maximum impact with an approachable, rounded personality—combining geometric simplicity with thick, compact forms for clear, high-energy display typography.
In running text the heavy weight and tight counters create a dark, emphatic texture that favors short lines and display sizes. The shapes prioritize solidity and legibility at a glance, with a consistent, rounded construction across letters and numerals.