Sans Normal Pomaf 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Giriton' by Hazztype, 'Lemon Milk Pro' by Marsnev, 'Gravita' by TipoType, 'Causten' and 'Causten Round' by Trustha, and 'TT Commons Classic' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, punchy, cheerful, approachable, impact, approachability, display focus, brand voice, rounded, soft-cornered, chunky, geometric, compact.
This typeface is built from heavy, rounded strokes with minimal modulation, producing a compact, high-impact texture. Curves are strongly circular and terminals are softened rather than sharply cut, giving counters a generous, open feel in letters like O, C, and e. The overall rhythm is sturdy and even, with slightly idiosyncratic joins and a touch of irregularity in some shapes that keeps the forms lively rather than strictly mechanical. Numerals and capitals share the same blunt, simplified construction, favoring clear silhouettes over fine detail.
It performs best in short, bold statements such as headlines, posters, packaging, and brand marks where the thick strokes and rounded forms can carry personality at a glance. It can also work for large signage or labels that benefit from sturdy, simple silhouettes.
The tone is upbeat and approachable, with a bold friendliness that reads as modern and informal. Its chunky geometry and softened corners create a welcoming, playful voice that still feels confident and attention-grabbing.
The design appears intended to deliver maximum impact with a friendly, rounded sans voice—prioritizing strong silhouettes, easy recognition, and a contemporary, informal character for display-driven typography.
The font’s mass and rounded construction create strong spot-color and tight-looking word shapes, especially in headline settings. Distinctive details—like simplified diagonals and compact apertures—add character without moving into decorative territory.