Sans Normal Aldid 12 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Matahari Sans' by Studio Sun (names referenced only for comparison).
Keywords: branding, headlines, signage, ui text, posters, modern, clean, friendly, techy, minimal, clarity, modernity, approachability, versatility, ui readiness, rounded, geometric, open, spacious, smooth.
A wide, geometric sans with smooth, circular curves and uniform stroke weight. Letters sit on a steady baseline with generous internal counters and open apertures, producing an airy, spacious rhythm. Curves are cleanly drawn and slightly softened at joins, while straight strokes remain crisp, giving the overall construction a precise but approachable feel. Uppercase forms are broad and stable, and the lowercase maintains simple, single-storey shapes with clear, uncluttered terminals.
Best suited for branding systems, display typography, and short-to-medium reading where a wide, open texture is desirable. It can work well in interfaces, product pages, and wayfinding where clarity at a glance matters, while also giving headlines and marketing copy a modern, spacious presence.
The tone is contemporary and straightforward, projecting clarity and ease rather than authority or ornament. Its broad proportions and rounded geometry create a friendly, modern voice that reads as calm and confident, with a subtle tech and UI sensibility.
The design appears intended to deliver a neutral, contemporary sans built from clean geometric shapes, prioritizing legibility and a friendly, modern character. Its broad proportions and open counters suggest an emphasis on clarity and visual calm in both digital and print contexts.
The wide set and open spacing make the type feel expansive and breathable, especially in longer lines of text. Numerals follow the same rounded, geometric logic, keeping the overall texture consistent across mixed alphanumeric settings.