Sans Normal Usluf 2 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Columbia Serial' by SoftMaker (names referenced only for comparison).
Keywords: headlines, subheads, posters, branding, packaging, modern, dynamic, sporty, clean, confident, emphasis, modernity, momentum, clarity, versatility, slanted, geometric, smooth, crisp, open counters.
This typeface is a slanted, sans design with smooth, rounded construction and a gently tapered stroke flow that keeps forms lively without looking calligraphic. Curves are clean and fairly circular, while joins and terminals are crisp and slightly angled, reinforcing the italic momentum. Uppercase proportions are straightforward and balanced, with open counters in letters like C, G, O, and Q, and a compact, efficient lowercase that reads clearly at text sizes. Numerals follow the same oblique rhythm, with simple silhouettes and consistent stroke behavior that matches the letters.
It works well for headlines, subheads, and promotional copy where an active, modern voice is desired, and it can also serve as a clean italic for branding systems, packaging, and UI highlights. The clear shapes and open counters help it stay legible in medium-to-large sizes, while the consistent slant adds emphasis without needing extra decoration.
The overall tone is contemporary and energetic, conveying motion and forward-leaning emphasis. It feels practical and uncluttered, with a confident, sporty character that still stays neutral enough for general editorial use.
The design appears intended as a straightforward sans italic that combines geometric clarity with a sense of speed and emphasis. Its restrained details suggest a focus on versatility for display and short text, delivering a contemporary look with reliable readability.
The italic angle is consistent across caps, lowercase, and figures, creating a cohesive page color in running text. Round letters retain generous interior space, and the slant plus angled terminals add punch for headings and short emphatic phrases.