Sans Normal Jiray 9 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utility, impact, clarity, modernity, brand presence, geometric, rounded, open apertures, high legibility, big counters.
A heavy, geometric sans with broad proportions and a sturdy, even rhythm. Strokes are largely monolinear with subtly softened joins and corners, and many forms are built from near-circular bowls and generous counters. The lowercase shows single-storey a and g, compact terminals, and simplified construction that keeps shapes open at small sizes. Numerals follow the same wide, solid build, with round forms staying spacious and clear.
Best suited for display roles such as headlines, posters, and brand wordmarks where its wide, solid forms can project presence. It also works well for signage and packaging that need quick recognition at a distance or in fast scanning contexts.
The overall tone is modern and assertive while remaining approachable thanks to its rounded geometry and open interior spaces. It reads as straightforward and no-nonsense, suited to bold communication without feeling sharp or aggressive.
Likely designed to deliver a contemporary, geometric sans voice with strong impact and high legibility, emphasizing simple construction, spacious counters, and a dependable, headline-forward texture.
Wide letterforms and ample internal spacing create strong word shapes in headlines, while the simplified lowercase and large apertures support clarity in short text runs. The weight and width combination produces a prominent color on the page, so line length and tracking benefit from careful control in dense settings.