Sans Contrasted Riju 3 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, bold, quirky, retro, punchy, grab attention, graphic impact, brand voice, display readability, stylized geometry, geometric, chunky, notched, wedge cuts, posterlike.
A heavy, geometric sans with rounded bowls, blunt terminals, and frequent wedge/triangular notches that carve into strokes and counters. Curves are generally circular and smooth, while joins and diagonals are simplified into crisp, planar shapes, creating a bold stencil-like rhythm in places. Counters tend to be tight and sometimes teardrop or slit-like, and the punctuation and figures follow the same chunky, high-impact construction for consistent color.
Best suited for headlines, posters, packaging, and branding where a playful, graphic tone is desirable. It can work well for album art, event promotion, children’s or entertainment-oriented identities, and short UI/marketing callouts that benefit from bold differentiation. For longer reading, it is more appropriate in short bursts (titles, pull quotes, labels) than in extended body copy.
This font projects a playful, slightly mischievous energy with a strong graphic presence. Its chunky forms and unexpected triangular cuts feel game-like and attention-seeking, leaning more toward fun display messaging than sober neutrality. The overall tone reads modern-retro, with a hint of pop and poster culture.
The design appears intended as a high-impact display face that stays legible while adding a distinctive signature through wedge cuts and simplified geometry. Its construction prioritizes strong silhouette and consistent black density, suggesting use at larger sizes where the internal notches and tight counters become part of the personality.
The uppercase set feels especially sculptural and emblematic, with several letters showing distinctive triangular incisions that act like internal accents. The numerals are similarly weighty and stylized, matching the type’s decorative logic and maintaining a unified, high-contrast graphic texture across mixed text.