Sans Normal Olmit 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'Camphor' and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, playful, confident, clean, impact, approachability, modernity, clarity, simplicity, geometric, rounded, soft corners, blocky, high impact.
A heavy, geometric sans with broad, rounded curves and largely uniform stroke weight. The shapes feel constructed from simple circular and rectangular components, with softened terminals and corners that keep the mass from feeling harsh. Counters are generally open and generously sized for the weight, supporting clarity in large setting, while spacing appears even and straightforward for headline use. Figures follow the same sturdy, simplified construction, with rounded bowls and strong verticals that maintain a consistent, poster-like rhythm.
This font is well suited to headlines, posters, and prominent UI or signage where strong visibility is needed. Its simplified geometry and sturdy forms also make it a good fit for branding and packaging that want a modern, approachable voice with high impact at larger sizes.
The overall tone is bold and approachable, combining a contemporary, utilitarian foundation with a slightly playful softness in the curves. It reads as confident and attention-grabbing without becoming aggressive, making it feel friendly and accessible in display contexts.
The design appears intended to deliver maximum presence with a clean, geometric construction, balancing strong, compact shapes with rounded detailing for friendliness. It prioritizes punchy readability and a consistent, contemporary tone for display-led typography.
Round letters (like O, C, G, and Q) are notably circular and stable, and the design relies on clear silhouette recognition over fine detail. The lowercase maintains the same chunky, simplified logic as the uppercase, keeping a cohesive voice across mixed-case settings.