Sans Normal Lorid 8 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' and 'Delta' by Berthold and 'John Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, energetic, assertive, modern, punchy, impact, motion, attention, display, confidence, oblique, rounded, compact, dynamic, high impact.
A heavy, oblique sans with rounded, compact forms and a strong forward slant. Strokes are thick and largely uniform, with smooth curves and softly tapered joins that keep counters open despite the dense color. Terminals are clean and mostly blunt, and the overall rhythm is tight and continuous, giving words a solid, cohesive silhouette. Numerals and capitals share the same sturdy, streamlined construction, emphasizing clarity at large sizes.
Best suited to short, high-impact text such as headlines, sports identities, event promotion, and bold brand marks. It also works well on packaging and signage where a fast, assertive voice is desired, especially at display sizes where its weight and slant can lead the layout.
The font projects speed and confidence, with an athletic, headline-driven attitude. Its forward motion and dense weight feel energetic and competitive, reading as contemporary and attention-grabbing rather than refined or delicate.
The design appears intended to deliver a strong, modern display voice that combines rounded sans construction with an unmistakable forward-leaning dynamism. It prioritizes impact and momentum while maintaining readable counters and consistent, sturdy letterforms.
Round letters like O, Q, and G appear broadly elliptical with generous interior space for the weight, while diagonals in A, V, W, X, Y, and Z reinforce the sense of motion. Lowercase forms lean toward single-storey simplicity (notably the compact, rounded a), supporting quick recognition in bold, slanted settings.