Sans Normal Ogmu 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gomme Sans' by Dharma Type and 'Kaisar' by Hazztype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, impactful, clean, visual impact, brand presence, clarity, modernity, geometric, round, blocky, smooth, compact.
A heavy, geometric sans with broad proportions and strongly rounded bowls. Strokes are uniform and bluntly terminated, with minimal modulation and a compact, sturdy internal spacing that keeps counters relatively tight at display sizes. Curves are smooth and circular, while diagonals in letters like A, K, V, W, X, and Y are thick and stable, giving the design a dense, poster-ready texture. The lowercase maintains a straightforward, single-storey construction with simple apertures and a consistent, no-nonsense rhythm across words and numbers.
Best suited to headlines, posters, brand marks, packaging, and signage where a strong, compact typographic block is desirable. It can also work for short UI or editorial callouts when you want a firm, modern emphasis and clear shape recognition at larger sizes.
The overall tone is bold and assured, with a contemporary, approachable feel driven by rounded forms and even color. It reads as energetic and direct rather than delicate, making it feel at home in loud, modern branding and headline settings.
The font appears designed to deliver maximum visual impact with a clean, geometric structure—prioritizing bold presence, consistent texture, and friendly roundness for contemporary display and branding use.
The design’s tight counters and broad letterforms create strong “black” presence, especially in longer lines of text, where the texture becomes solid and emphatic. Numerals match the same rounded, weighty construction, supporting a cohesive, display-oriented voice.