Sans Superellipse Hogas 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Molde' by Letritas; 'Eurostile Next', 'Eurostile Next Paneuropean', and 'Shilia' by Linotype; 'Helvetica Now' by Monotype; 'Amsi Grotesk' by Stawix; and 'Mynor' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, compact, impact, legibility, modern branding, approachability, display emphasis, rounded, blocky, geometric, soft-cornered, dense.
A heavy, compact sans with rounded-rectangle construction and broadly squared curves. Strokes are monolinear with minimal modulation, and terminals are clean and blunt, often softened by subtle rounding. Counters are relatively tight (notably in B, 8, and e), giving the face a dense, high-impact texture, while curves in C, G, O, and Q read as superelliptical rather than purely circular. The lowercase shows sturdy, simplified forms with a single-story g, a compact t, and a wide-shouldered m; figures are stout and stable with broad bowls and short apertures.
Best suited to headlines, display typography, and short emphatic lines where its dense weight and rounded geometry can carry strong brand presence. It works well for posters, packaging, signage, and UI/marketing callouts that need immediate legibility and a contemporary, friendly impact. For long text, it will be most effective when given generous size and spacing to counter its tight counters.
The font communicates bold clarity with an approachable, contemporary warmth. Its soft-cornered geometry feels industrial and practical rather than delicate, projecting a straightforward, no-nonsense tone that still reads friendly and accessible. Overall it suggests modern branding energy and headline assertiveness.
The design appears intended to deliver maximum impact through compact, monolinear strokes and superelliptical curves, creating a modern sans that feels both sturdy and approachable. Its simplified, chunky letterforms prioritize fast recognition and strong silhouette, making it a natural choice for bold communication and brand-forward typography.
The design’s rhythm favors chunky internal spaces and short openings, which increases visual weight in text and makes the silhouette read strongly at distance. Curved letters tend to flatten slightly at extremes, reinforcing the rounded-rectangle motif and keeping the overall color even and solid.