Sans Normal Osmep 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, high impact, clear signage, modern branding, approachable strength, heavyweight, rounded, blocky, geometric, compact.
A heavy, geometric sans with broad proportions and sturdy, even strokes. Curves are generously rounded (notably in C, G, O, S, and the bowls of B/P/R), while corners and joins stay clean and squared-off, creating a firm, contemporary rhythm. Counters are moderately open for the weight, terminals are mostly blunt, and diagonals (A, K, V, W, X, Y) feel stable and slightly softened by the overall rounding. Lowercase forms are straightforward and robust, with a single-storey a and g, short ascenders/descenders relative to the large x-height, and numerals that read as bold, simple shapes with strong presence.
Best suited for display typography where impact is the priority—headlines, poster work, brand marks, packaging callouts, and bold UI/wayfinding moments. It also works well for short, emphatic copy such as labels, social graphics, and promotional banners where clarity and presence matter more than long-form comfort.
The tone is bold and approachable: assertive enough for attention-grabbing headlines, but softened by rounded forms that keep it friendly rather than severe. It suggests contemporary branding, energetic messaging, and a clean, no-nonsense practicality.
Likely designed to deliver maximum visibility and a contemporary, friendly voice through sturdy geometry and rounded contours. The emphasis appears to be on strong silhouette, simple construction, and consistent texture across letters and numbers for high-impact communication.
At text sizes the density is high, so it performs best when given breathing room via generous tracking/leading. The bold weight and broad letterforms create strong word shapes, and the simple geometry keeps the texture consistent across mixed-case settings and numerals.