Sans Normal Lamir 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Almarose' by S&C Type, and 'Andulka Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, modern, punchy, impact, motion, modernity, clarity, bold branding, slanted, geometric, rounded, compact, high-impact.
A heavy, slanted sans with rounded, geometric construction and smooth, continuous curves. The strokes are broadly uniform with minimal modulation, producing dense, high-impact silhouettes and strong color on the page. Counters tend to be compact and the apertures are fairly closed, while terminals are clean and blunt rather than tapered. Overall spacing reads sturdy and slightly tight, emphasizing mass and forward momentum in both capitals and lowercase.
Best suited to display settings where strong emphasis is needed: headlines, posters, bold branding wordmarks, sports and fitness visuals, and packaging callouts. It can also work for short UI labels or signage when large sizes and clear hierarchy are the priority, though the dense forms suggest avoiding long passages at small sizes.
The tone is energetic and assertive, with a forward-leaning stance that feels sporty and action-oriented. Its rounded geometry keeps it friendly, while the weight and slant give it a confident, attention-grabbing presence suited to bold messaging.
The design appears intended to deliver a robust, modern sans voice with a dynamic slant, prioritizing punchy legibility and strong graphic presence. The rounded geometry and consistent stroke weight point to a clean, contemporary display style meant to read quickly and feel energetic.
Round letters like O/Q and e show smooth, near-elliptical bowls, while diagonals (A, V, W, X, Y) feel crisp and stable. The numerals are thick and straightforward, designed for impact more than delicacy, and the overall rhythm favors strong shapes over airy openness.