Sans Superellipse Hulab 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype and 'Beni' by Nois (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, assertive, retro, industrial, sporty, poster, impact, compactness, headline use, bold branding, signage, blocky, condensed, rounded corners, compact, chunky.
A compact, heavyweight sans with blunt terminals and subtly rounded corners that read as a rounded-rectangle construction rather than true circles. Curves are tightened and squarish, with generous internal counters where possible and a strong, even stroke presence across the set. Proportions lean vertically, with short extenders and a large lowercase body, producing dense word shapes and high ink coverage. Overall spacing and rhythm feel built for impact, with simplified joins and minimal modulation keeping forms sturdy at display sizes.
Best suited to high-impact applications such as headlines, posters, sports or event graphics, and bold brand marks where density and presence are an advantage. It also works well for packaging and short UI labels that need strong emphasis, while long text or small sizes may feel heavy due to the compact counters and overall ink density.
The tone is loud and confident, with a distinctly retro-industrial flavor that recalls athletic lettering, bold packaging, and headline typography. Its squared-round geometry adds a friendly toughness—more punchy than elegant—creating an energetic, no-nonsense voice.
The design appears intended to deliver maximum visual impact in a compact footprint, combining squared-round geometry with a simplified, sturdy construction. It prioritizes legibility at display sizes and a distinctive, poster-ready texture over delicacy or typographic nuance.
Round glyphs like O/0 and curved lowercase forms stay squarish and tightly radiused, reinforcing a superelliptical feel throughout. Numerals and capitals carry a uniform, sign-like solidity that keeps mixed-case settings visually consistent and forceful.