Sans Superellipse Hulab 9 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype and 'Beni' by Nois (names referenced only for comparison).
Keywords: headlines, posters, branding, logotypes, packaging, industrial, poster, impactful, sporty, retro, space-saving impact, bold signage, brand emphasis, compact headlines, condensed, blocky, rounded, compact, heavyweight.
A compact, condensed display sans with heavy, uniform strokes and a squared, superelliptical construction. Curves resolve into rounded-rectangle bowls, and terminals are generally flat and blunt, giving the letters a cut-out, blocklike silhouette. Counters are tight and apertures tend to be small, while joins and inner corners stay smooth rather than sharp. The lowercase shows a tall, sturdy presence with short ascenders/descenders and simplified forms that keep rhythm dense and vertical.
Best suited to short, high-impact settings such as headlines, posters, logotypes, and bold brand marks where strong vertical rhythm and dense color are advantages. It can also work for packaging or labels when used at sufficient size and with generous tracking to keep counters from filling in visually.
The tone is loud and utilitarian, with a confident, no-nonsense voice that reads as bold signage and headline-driven communication. Its compressed width and dense texture create urgency and punch, suggesting athletic branding, industrial labeling, and poster typography.
The design appears intended to deliver maximum impact in minimal horizontal space, using rounded-rectangle forms to stay friendly while remaining highly assertive. Its consistent stroke weight and compact proportions prioritize instant recognition and a strong block of typographic color.
In text settings the heavy weight quickly builds dark mass, so spacing and line breaks become important to maintain clarity. The numerals match the same rounded-rect geometry and dense proportions, reinforcing a consistent, sign-painter-like uniformity across letters and figures.