Sans Normal Usriv 1 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Cerebri Sans' by Hanken Design Co., 'Duplet Open' by Indian Type Foundry, 'Recht' by Mint Type, 'Pulp Display' by Spilled Ink, and 'Larsseit' by Type Dynamic (names referenced only for comparison).
Keywords: branding, ui design, editorial, advertising, packaging, modern, clean, dynamic, techy, neutral, clarity, approachability, contemporary emphasis, versatility, humanist, rounded, open apertures, soft terminals, angled cuts.
This is an italic sans with rounded, humanist construction and smooth, continuous curves. Strokes are fairly even with gentle modulation, and many terminals resolve in softly rounded ends or subtly angled cuts that keep the forms crisp without feeling sharp. Counters are open and generously shaped, with circular/elliptical bowls and clear joins that maintain a steady rhythm across the alphabet. The lowercase shows a single-storey “a” and “g” and an overall forward-leaning posture that reads lively while staying controlled; numerals follow the same rounded, open style with sturdy, readable shapes.
It suits brand systems that need a modern, approachable italic for headlines, pull quotes, and short-to-medium text. The open counters and rounded construction make it a good fit for UI accents, marketing copy, and packaging where clarity and a sense of motion are both desirable.
The tone is contemporary and unobtrusive, with a friendly polish rather than a purely geometric chill. Its italic slant adds motion and emphasis, giving it an energetic, slightly editorial voice while remaining practical and clear.
The design appears intended to deliver a versatile, contemporary italic sans that balances geometric roundness with humanist openness. It aims for clear, readable forms with a smooth rhythm, providing emphasis and forward energy without becoming overly stylized.
The uppercase feels compact and streamlined, while the lowercase is more conversational due to the single-storey forms and open apertures. Diacritics and punctuation aren’t shown, but within the displayed set the spacing appears even and the silhouettes stay consistent across straight and curved letters.