Serif Contrasted Ulry 12 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Callas' by Hoftype (names referenced only for comparison).
Keywords: headlines, magazine, branding, packaging, posters, editorial, luxury, dramatic, fashion, classic, display impact, editorial tone, premium branding, classical refinement, didone-like, vertical stress, hairline serifs, ball terminals, high waistline.
A high-contrast serif with a pronounced vertical stress and sharp, hairline serifs. Thick vertical stems pair with extremely thin cross-strokes and joins, creating a crisp, bright rhythm and strong black/white patterning. Curves are smooth and controlled, with compact apertures and occasional ball terminals in the lowercase. Capitals feel stately and sculpted, with flat, finely cut serifs and a slightly condensed, formal stance; numerals follow the same contrast profile and read as elegant, display-oriented figures.
Best suited to headlines, mastheads, pull quotes, and brand marks where its contrast and crisp serifs can be appreciated. It can also work for premium packaging and event materials, especially when paired with generous spacing and high-quality output.
The tone is polished and theatrical—confident, refined, and attention-seeking in a way that recalls fashion mastheads and glossy editorial typography. Its sharp contrast and pristine detailing communicate luxury and ceremony rather than casual warmth.
The design appears intended to deliver a modern, high-fashion interpretation of a classical high-contrast serif, prioritizing dramatic stroke contrast and refined finishing for strong display impact.
In text settings the hairlines and interior joins become a key part of the texture, giving lines of copy a sparkling, engraved look. The bold main strokes keep presence at larger sizes, while the delicate horizontals and serifs suggest this design is most comfortable where printing or rendering can preserve fine detail.