Serif Flared Poju 12 is a very bold, wide, high contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'EquipExtended' by Hoftype, 'Laro' by Larin Type Co, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, event promos, packaging, sporty, assertive, retro, energetic, loud, attention grabbing, dynamic emphasis, retro display, brand impact, flared, bracketed, sheared, dynamic, compressed counters.
This typeface is a heavy, right-leaning serif with flared stroke endings and strong bracketed joins that give the forms a sculpted, carved feel. Strokes show pronounced contrast, with thick main stems and tapered transitions into short, sharp serifs. The letterforms are broad and compact at the same time: wide silhouettes with tight internal counters, producing dense, poster-like color. Curves are smooth but controlled, and terminals often finish in angled cuts that reinforce the forward slant and motion.
It performs best in short, high-impact settings such as headlines, posters, and branding where its dense texture and dramatic modeling can read clearly. The style is especially suited to sports and event promotions, product packaging, and any application needing a bold, forward-driving voice.
Overall, the font conveys speed and impact, with a confident, competitive tone. Its bold massing and energetic slant read as sporty and promotional, while the flared serifs and high-contrast modeling add a slightly vintage, display-oriented character.
The design appears intended as a display serif built to project motion and strength, combining a pronounced slant with flared, high-contrast detailing for maximum attention at large sizes.
The rhythm is punchy and tightly packed, especially in the lowercase where counters and apertures stay relatively small at display sizes. Numerals share the same forward-leaning stance and heavy contrast, maintaining a consistent, forceful texture across mixed text.