Sans Normal Irma 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s, stickers, playful, retro, chunky, friendly, bouncy, display impact, approachability, retro charm, playfulness, rounded, soft, bulbous, cartoonish, compact counters.
A heavy, rounded sans with soft, swollen strokes and strongly curved joins that create a blobby, sculpted silhouette. Terminals are smoothly finished and often slightly tapered, giving counters a compact, teardrop-like feel in letters such as e, a, and g. The overall rhythm is wide and generous, with sturdy verticals and broad bowls; curves dominate and straight segments are minimized. Figures echo the same inflated construction, with simplified forms and large masses that hold together well at display sizes.
Best suited to short, attention-grabbing settings such as posters, display headlines, product packaging, and logo-style wordmarks where its bold, rounded forms can read clearly. It also fits playful contexts like children’s materials, event promos, and casual social graphics, especially when set at medium-to-large sizes.
The font projects a cheerful, mischievous tone with a clear retro poster sensibility. Its puffy forms and springy spacing feel informal and approachable, suggesting cartoon titles, snackable headlines, and upbeat branding rather than sober editorial text.
The design appears intended to deliver maximum visual impact with a friendly, rounded personality—prioritizing bold silhouettes, smooth curves, and a fun, retro flavor for display typography.
Uppercase shapes lean toward simple, iconic geometry (notably the rounded C, G, and O), while lowercase introduces more personality through asymmetric curves and lively interior cut-ins. The overall color on the page is dense and uniform, producing strong impact and a distinctly “stamped” headline presence.