Sans Normal Mili 3 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, children’s media, playful, chunky, friendly, cartoonish, retro, attention grabbing, approachability, playfulness, bold branding, retro display, rounded, geometric, soft corners, bulbous, high impact.
A heavy, rounded sans with broad proportions and softly squared terminals. The forms are built from large geometric curves with occasional straight cut-ins, creating a punchy, sculpted silhouette and dense counters. Stroke joins are smooth and compact, and the lowercase shows simplified, single-storey constructions with a prominent, rounded dot on i/j. Numerals follow the same inflated geometry, with bold, closed shapes that read strongly at display sizes.
Best suited for headlines, posters, and short-form display text where its bold, rounded shapes can carry personality and impact. It also works well for playful branding, packaging, and titles in entertainment contexts, especially when set large with generous spacing.
The overall tone is upbeat and approachable, with a toy-like, poster-friendly presence. Its oversized shapes and rounded apertures give it a humorous, lighthearted character that feels at home in energetic branding and headline-driven layouts.
The font appears designed to deliver maximum visual impact with a friendly, rounded voice. Its geometry and simplified details suggest an intention to remain highly legible at large sizes while projecting a fun, approachable identity.
The design emphasizes mass and silhouette over fine detail, producing strong texture in paragraphs at larger sizes. Curved letters (C, G, O, S) lean into near-circular bowls, while diagonals (V, W, X, Y) are thick and emphatic, reinforcing the font’s graphic, high-impact rhythm.