Sans Normal Amnod 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ID Grotesk' by ID Typeface (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, pragmatic, contemporary, friendly, direct, impact, clarity, modernity, versatility, legibility, geometric, rounded, compact, blocky, sturdy.
A heavy, geometric sans with broad, rounded bowls and largely uniform stroke weight. Curves read as clean circular/elliptical constructions (notably in O, C, G, and the lowercase rounds), paired with straight, squared terminals that keep the silhouette crisp. Counters are generous for the weight, while joins are firm and slightly compact, creating a dense, poster-ready texture. Numerals follow the same robust build, with simple, highly legible forms and a consistent rhythm alongside the letters.
This font is well suited to headlines, posters, and bold brand touchpoints where you want compact, high-impact letterforms. It should also perform well in signage and packaging applications that benefit from clear, rounded shapes and an even typographic color. For longer passages, it works best when given ample size and spacing to keep the dense strokes feeling open.
The overall tone is assertive and modern, with a straightforward, no-nonsense presence. Its rounded geometry adds approachability, while the dense weight and tight silhouettes project confidence and impact. The impression is contemporary and functional rather than decorative.
The design appears intended to deliver a dependable, contemporary sans voice with strong legibility and substantial presence. Its geometric roundness and squared terminals suggest a focus on clarity and consistency across letters and numerals, optimized for prominent display use.
Uppercase forms lean toward simple, geometric construction with minimal modulation, and lowercase letters maintain a stable, workmanlike rhythm in running text. The design’s strong verticals and broad curves create an even color on the line, helping it hold up in short phrases and large settings where clarity and punch matter most.