Sans Normal Allef 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, clean, neutral, friendly, clarity, impact, modern utility, approachability, geometric, rounded, monoline, open counters, generous spacing.
This is a heavy, monoline sans with broadly geometric construction and softly rounded curves. Round letters (O, C, G, Q) are close to circular, while straight-sided forms (E, F, H, N) keep crisp terminals and consistent stroke thickness. Counters are open and uncomplicated, with a plain, double-storey “a” and a compact, straightforward “g,” supporting even texture in paragraphs. Overall proportions feel expansive, with wide letterforms and steady spacing that keeps large text readable and calm.
It performs best in display sizes where its wide stance and strong weight can carry headlines, posters, and brand marks. The even stroke and open counters also make it a solid choice for short UI labels, product packaging, and clear signage where impact and clarity are priorities.
The tone is contemporary and self-assured, with a clean, no-nonsense presence. Its rounded geometry adds a mild friendliness, balancing the weighty color with an approachable, neutral voice suited to modern branding and UI-forward design.
The design appears intended as a robust, modern workhorse sans that prioritizes clarity and strong visual presence without decorative flourishes. Its geometric, rounded structure suggests a focus on versatile contemporary communication across branding and display typography.
Diagonal forms (K, V, W, X, Y) have sturdy joins and maintain the same stroke logic as the verticals, avoiding sharp contrast. Numerals are simple and highly legible, matching the letterforms’ broad proportions and restrained detailing.