Sans Normal Lynom 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type, 'Equip' by Hoftype, and 'Leksikal Sans' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, assertive, retro, impact, speed, display, attention, confidence, oblique, compact counters, round terminals, heavy strokes, soft corners.
A heavy, oblique sans with broad proportions and rounded, smooth curves. Strokes are thick and even, with compact internal counters that tighten at smaller apertures (notably in a, e, s, and g). The overall construction favors bold, simple shapes with slightly soft corners and a steady, forward-leaning rhythm; diagonals and joins read cleanly, and numerals match the same robust, blocky tone.
Best suited for short, high-impact settings like headlines, poster typography, brand marks, sports and event graphics, packaging callouts, and hero text on the web. It can work for brief subheads or labels when generous spacing and size are available, but the dense counters suggest avoiding long passages at small sizes.
The font projects speed and impact, combining a forward slant with dense weight for an energetic, “go” feeling. Its rounded shapes keep it friendly rather than aggressive, giving it a sporty, promotional tone that still feels approachable.
The design appears intended to deliver maximum visual punch with a fast, forward motion and sturdy, rounded forms. It emphasizes immediacy and readability in display contexts, prioritizing bold silhouettes and a consistent oblique rhythm for attention-grabbing messaging.
Lowercase forms lean toward single-storey simplicity (a and g), reinforcing a contemporary display sensibility. The italic angle is consistent across caps, lowercase, and numerals, and the weight produces strong silhouette recognition in headlines while reducing fine-detail nuance inside counters.