Sans Superellipse Gukob 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Faculty' by Device, 'Bega' by Indian Type Foundry, 'Klint' by Linotype, 'Byker' and 'Juhl' by The Northern Block, and 'Accura' by dooType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, robust, modern, playful, confident, impact, approachability, clarity, modernity, display strength, rounded, blocky, soft corners, high impact, compact counters.
A heavy, rounded sans with broad proportions and a superellipse-like construction. Strokes are uniform and sturdy, with softened corners and gently squared curves that give bowls and counters a rounded-rectangle feel. Terminals are mostly flat and blunt, apertures are relatively closed, and spacing is compact, producing a dense, poster-ready texture. The numerals match the same chunky, softened geometry for a cohesive, highly legible set at display sizes.
Best suited to headlines, short statements, and identity work where a bold, approachable voice is needed. It performs well in posters, signage, packaging, and logo wordmarks, and can also work for UI labels or badges when set with adequate size and spacing.
The overall tone is upbeat and approachable while still feeling strong and decisive. Its rounded geometry reads friendly and contemporary, with a slightly toy-like, informal warmth that keeps the weight from feeling harsh or industrial.
The design appears intended to deliver maximum visual presence with a friendly, softened edge. By pairing heavy, uniform strokes with rounded-rectangle curves, it aims for modern clarity and strong readability in display contexts.
Round letters such as O/C/G and the bowls in B/P/R show a consistent squarish roundness, reinforcing the superellipse theme. Diagonals (A/V/W/X/Y) are thick and stable, and the lowercase maintains a compact, sturdy silhouette that favors impact over delicacy.