Sans Normal Lulef 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'FF Mutual' by FontFont, 'Riveta' by JCFonts, 'Engram Pro' by Machalski, 'Morandi' by Monotype, and 'Compasso' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, assertive, sporty, friendly, punchy, contemporary, impact, momentum, approachability, modern branding, display emphasis, rounded, soft corners, oblique, bulky, compact counters.
A heavy, rounded sans with a consistent oblique slant and broad proportions. Strokes are thick and even, with softened corners and circular bowls that create a smooth, high-impact silhouette. Apertures are relatively tight and counters are compact, helping the design read as dense and powerful. Terminals are clean and mostly blunt, with gently curved joins that keep the rhythm lively rather than rigid.
Best suited for large sizes where its weight and rounded shapes can deliver maximum impact—headlines, poster typography, and bold brand statements. It also works well for packaging, event graphics, and sports-oriented visuals where an energetic, forward-leaning voice is desirable.
The overall tone is energetic and confident, with a friendly softness coming from the rounded geometry. Its strong forward slant and dense color give it a fast, sporty feel that suits attention-getting typography and modern branding.
The design appears intended as a high-impact display sans that combines strong mass with approachable curves. Its slanted stance and rounded construction aim to communicate momentum and confidence while staying friendly and contemporary.
Uppercase forms maintain a sturdy, poster-like presence, while the lowercase keeps a simple, single-storey construction and a sturdy baseline rhythm. Numerals are bold and open enough for display use, with rounded shapes that match the letterforms for cohesive setting in headlines.