Sans Normal Sudan 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo, 'Castle EF' by Elsner+Flake, 'Ador Hairline' by Fontador, 'Epoca Classic' by Hoftype, 'Castle' and 'Optima Nova' by Linotype, 'Skeena' by Microsoft Corporation, 'Ocean Sans' by Monotype, and 'Castle' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, friendly, modern, confident, approachable, lively, clarity, warmth, impact, modern utility, brand voice, rounded, soft corners, humanist, open counters, smooth curves.
A heavy, clean sans with generously rounded curves and softly finished terminals that keep the overall color dark but not harsh. The shapes lean toward circular construction in bowls and counters, while key joins and diagonals (notably in K, V, W, X) introduce crispness and structure. Counters are fairly open for the weight, and spacing feels steady and readable in text. Numerals follow the same rounded, sturdy rhythm, with clear differentiation and consistent stroke behavior across the set.
Best suited for headline and display roles where its strong presence and rounded construction can carry brand voice—logos, packaging, posters, and signage. It also performs well for short bursts of text such as UI labels, captions, and marketing copy where a friendly but solid sans is needed.
The tone is contemporary and friendly, balancing authority from its strong weight with warmth from its rounded forms. It reads as straightforward and confident rather than technical, lending an approachable, slightly playful voice without becoming decorative.
Likely designed as a contemporary workhorse sans that prioritizes clarity at larger sizes while retaining warmth through rounded geometry. The strong strokes and open interiors suggest an intention to remain legible and stable in impactful settings while keeping an inviting, modern character.
Uppercase forms feel stable and sign-like, while the lowercase maintains a compact, utilitarian rhythm suited to dense setting. The overall impression is cohesive and even, with smooth curvature and a calm baseline presence that supports both headlines and short text blocks.