Sans Normal Logey 10 is a very bold, normal width, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, punchy, confident, friendly, impact, motion, display, branding, legibility, oblique, rounded, soft corners, compact joints, closed apertures.
A heavy, oblique sans with rounded, slightly compressed curves and stout, uniform strokes. Counters are generally tight and apertures tend to be closed or narrowly open, giving the letters a dense, ink-trap-free silhouette. Terminals are clean and blunt, with smooth curvature in C/G/O and strong, simplified construction in diagonals like K/V/W/X. The overall rhythm is compact and assertive, with numerals matching the same chunky, forward-leaning stance.
Best suited for punchy headlines, posters, and short brand statements where impact and momentum matter. It fits sports and fitness identities, promotional graphics, packaging callouts, and social media creatives that need a strong, forward-leaning voice.
The slanted, weighty forms project motion and urgency, reading as sporty and high-impact. Rounded geometry keeps the tone approachable rather than aggressive, making it feel upbeat and contemporary.
The design appears intended as a high-energy display sans that combines maximum weight with a consistent oblique angle for motion, while using rounded forms to retain friendliness and broad commercial appeal.
The boldness and tight internal space make it most comfortable at larger sizes, where counters and joins remain clear. The oblique angle is consistent across letters and figures, helping blocks of text maintain a strong directional flow.