Sans Normal Verid 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Pro' by Font Bureau and 'FF Infra' by FontFont (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, approachable, dynamic, readability, neutrality, italic emphasis, contemporary tone, humanist, open apertures, rounded terminals, smooth curves, airy spacing.
This italic sans presents smooth, rounded geometry with low stroke modulation and gently tapered joins. Letterforms lean consistently with a steady rhythm, and counters stay open and generously proportioned. Terminals are mostly rounded or softly cut, giving curves a polished, fluid feel, while diagonals and verticals remain straightforward and even. Overall spacing reads airy and uncluttered, supporting clear word shapes in continuous text.
It performs well in UI and product text where an italic voice is needed for emphasis while staying clear at small-to-medium sizes. The clean shapes and open counters also suit editorial subheads, captions, and contemporary branding systems. For signage and presentations, the forward slant adds momentum while preserving quick legibility.
The tone is modern and friendly, with an energetic forward slant that feels active without becoming aggressive. Its softened edges and open forms keep it approachable, making it suitable for contemporary interfaces and editorial settings that want clarity with a subtle sense of motion.
The design appears intended as a versatile italic sans that balances neutrality with a humanist warmth. It prioritizes readability through open apertures and generous counters, while using the slant and rounded finishing to add a contemporary, lively character.
Uppercase forms are simple and legible with rounded bowls and clean joins, while lowercase maintains a calm, readable texture. Numerals follow the same smooth, open construction, aligning visually with the letters for cohesive mixed-content setting.