Sans Superellipse Hobuj 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Racon' by Ahmet Altun, 'Cybersport' by Anton Kokoshka, 'Cartella NF' by Nick's Fonts, and 'Quarca' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, sporty, industrial, retro, impact, approachability, geometric branding, signage clarity, rounded corners, square curves, blocky, compact, sturdy.
A heavy, blocky sans with rounded-rectangle construction and softened corners throughout. Curves resolve into squarish bowls and superellipse-like counters, producing a compact, sturdy rhythm with minimal stroke modulation. Terminals are blunt and clean, apertures stay fairly tight, and punctuation-like cut-ins and corners (notably in letters like a, e, and s) emphasize the geometric, machined feel. Numerals follow the same rounded-square logic, with broad forms and small, controlled counters for clear, poster-style presence.
Best suited to headlines, logos, packaging, and signage where thick strokes and rounded-square shapes can anchor the composition. It works well for sports identity systems, product marks, and bold UI labels, and can handle short subheads when generous spacing and line height are available.
The tone is assertive and energetic while staying approachable thanks to the rounded corners. It reads as sporty and utilitarian, with a subtle retro-industrial flavor that suits punchy, attention-forward messaging.
Likely designed to deliver maximum impact with a geometric, rounded-square voice—combining the firmness of a block sans with softened corners for friendliness and broad appeal. The consistent superellipse construction suggests an intention to create a distinctive, highly repeatable shape language across letters and numbers.
The alphabet shows consistent corner radii and a strong reliance on squared bowls, which creates a distinctive silhouette at display sizes. The tight counters and dense interior space can make the texture feel heavy in long settings, but it reinforces impact and solidity in headlines.