Serif Contrasted Vidu 3 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, luxury, dramatic, formal, authoritative, premium tone, headline impact, classic elegance, editorial voice, vertical stress, hairline serifs, crisp, high-contrast, display.
A high-contrast serif with pronounced thick-to-thin modulation and a strong vertical stress. Serifs are sharp and finely tapered, with crisp terminals and minimal bracketing, giving the letterforms a cut, engraved feel. Proportions skew broad in the capitals with generous counters and sturdy main stems, while the thin strokes and hairline serifs stay exceptionally light, creating a striking black-and-white rhythm. Lowercase forms are compact and sturdy, with clear ball-like dots on i/j and a confident, upright stance across text.
Best suited to headlines, deck copy, and short passages where contrast and detail can be appreciated—such as magazine layouts, editorial pull quotes, luxury branding, packaging, and event/poster typography. It can work for larger-size text settings where the hairlines remain visible and the crisp serif detailing contributes to a refined page color.
The overall tone is classic and commanding, with a polished, fashion-forward sensibility. Its sharp contrasts and refined hairlines read as premium and deliberate, balancing tradition with a slightly theatrical, headline-driven presence.
The design appears intended to deliver a classic, high-impact serif voice with strong contrast and elegant hairlines, optimized for dramatic typography and premium presentation. Its broad capitals and crisp finishing suggest a focus on confident display use with a traditional editorial backbone.
In continuous text, the weighty verticals and delicate hairlines produce a pronounced sparkle and strong word shapes, especially in all-caps settings. Numerals are similarly high-contrast and assertive, suited to prominent, attention-getting use.