Sans Normal Yepu 3 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Futura BT' by Bitstream, 'Futura SH' by Scangraphic Digital Type Collection, 'Montreal Serial' by SoftMaker, 'TS Montreal' by TypeShop Collection, and 'dT Jakob' by dooType (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, social media, playful, handmade, friendly, casual, energetic, handwritten feel, expressive display, casual branding, tactile texture, brushy, textured, rounded, chunky, informal.
A heavy, rounded sans with an italic slant and visibly hand-rendered construction. Strokes are thick and slightly irregular, with soft corners, subtly uneven edges, and occasional tapering that suggests a marker or brush. Counters are generally open and circular, and the overall rhythm is lively rather than mechanically uniform. Letter widths vary noticeably, giving words a bouncy texture and an organic flow across a line.
Best suited for display use such as posters, headlines, product packaging, and brand marks that benefit from an informal, handmade voice. It also works well for short promotional copy in social graphics or playful editorial callouts where texture and personality are desirable.
The tone is warm, approachable, and intentionally imperfect, evoking handmade signage, comic lettering, or craft packaging. Its lively slant and textured stroke edges add momentum and personality, reading as playful and informal rather than corporate or technical.
The design appears intended to mimic confident hand lettering in a bold, rounded sans style—prioritizing warmth, movement, and tactile texture over strict geometric consistency. The italic lean and variable widths reinforce an expressive, human-made look for attention-grabbing typographic moments.
The figures share the same rounded, hand-inked feel as the letters, with compact, sturdy shapes and slightly uneven stroke endings. In longer text, the texture creates a strong “ink on paper” presence, which can become visually dense at smaller sizes but adds character at display and short-copy settings.