Slab Contrasted Roga 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Equip Slab' and 'Shandon Slab' by Hoftype, 'Corporative Slab' by Latinotype, 'Egyptian Slate' and 'Prelo Slab Pro' by Monotype, and 'Museo Slab' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, retro, athletic, industrial, assertive, playful, impact, branding, display, nostalgia, authority, blocky, chunky, bracketed, ink-trap hints, soft corners.
A heavy, block-built slab serif with broad proportions and compact counters that create a dense, high-impact texture. Strokes are mostly uniform with subtly shaped joins and squared terminals, while the serifs read as sturdy slabs with mild bracketing that softens the corners. Curves are generous but kept tight by small apertures, giving round letters a plugged-in, punchy feel. Overall spacing and rhythm favor bold headline settings, with strong vertical stems and stable, grounded feet that keep lines visually level.
Best suited to headlines and short-form display copy where the heavy slabs and broad letterforms can deliver maximum impact. It works well for sports and collegiate identities, posters, bold packaging fronts, and large-format signage where the sturdy construction remains readable and distinctive.
The tone is confident and attention-grabbing, mixing a classic collegiate/scoreboard spirit with an industrial, poster-ready directness. Its chunky silhouettes feel friendly but forceful, evoking vintage signage, sports branding, and bold editorial punch.
The design appears intended to deliver a robust slab-serif voice optimized for high-contrast presence on the page or screen—emphasizing solidity, loudness, and a vintage-leaning, brandable character for display typography.
At large sizes the slab details and interior shapes become a key part of the personality, while at smaller sizes the tight apertures and dense counters can make the texture feel dark and compact. The numerals match the same sturdy construction, reading as strong and display-oriented.