Sans Normal Oslom 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Taz' and 'TheSans' by LucasFonts, 'MVB Solitaire Pro' by MVB, 'Anago' by Positype, 'Clara Sans' by Signature Type Foundry, and 'Facto' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, modern, playful, confident, impact, approachability, clarity, contemporary branding, display emphasis, rounded, soft-cornered, blocky, compact, high-impact.
A heavy, rounded sans with broad, compact forms and softly squared corners. Strokes stay consistently thick with minimal modulation, creating a dense, even color in text. Counters are relatively tight (notably in B, P, R, a, e), and apertures lean closed, emphasizing solidity. Terminals are blunt and clean, with sturdy verticals and gently curved joins that keep the overall texture smooth rather than sharp.
Best suited for short to medium-length display settings where impact and clarity are prioritized—headlines, posters, packaging, logos, and bold UI or promotional callouts. Its dense texture can feel heavy in long passages, but it performs well for emphatic typography and compact layouts.
The tone is bold and approachable—friendly in its rounded geometry, yet assertive due to its dense weight and compact counters. It reads as contemporary and energetic, suited to attention-grabbing messages without feeling aggressive.
Designed to deliver a robust, highly legible display voice with rounded, contemporary shapes that feel welcoming while maintaining strong visual authority. The letterforms prioritize consistent weight, compact counters, and clean terminals to produce a solid, attention-forward typographic color.
Uppercase letters feel squat and stable, with wide bowls and restrained internal space; the lowercase maintains similar mass and simplicity for strong consistency across cases. Numerals match the same chunky construction, producing an integrated, poster-like rhythm when set in mixed text.