Sans Normal Kiduk 12 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, dynamic, modern, confident, headline-ready, impact, momentum, modernity, clarity, promotion, oblique, rounded, geometric, high-impact, open apertures.
A heavy, oblique sans with broad proportions and smooth, geometric construction. Strokes stay largely uniform with softly rounded curves and corners, giving the letters a clean, contemporary silhouette rather than a sharp, technical feel. Counters are generous for the weight, and many forms show open, simplified joins that keep the texture from clogging in display sizes. The rhythm is forward-leaning and energetic, with sturdy verticals, compact terminals, and clear, rounded bowls across both uppercase and lowercase.
This style performs best in headlines, short statements, logos, and campaign graphics where a bold, forward-leaning voice is desirable. It’s well suited to sports and lifestyle branding, packaging callouts, and posters that benefit from large-size clarity and a punchy typographic presence.
The overall tone is assertive and fast, combining a contemporary geometric base with an athletic, forward-motion slant. It feels confident and promotional, suited to messaging that needs to read as active, modern, and emphatic rather than quiet or literary.
The design appears intended to deliver a contemporary, high-energy display voice built on rounded geometric forms and a strong oblique stance. Its emphasis on uniform stroke weight, open counters, and broad proportions suggests a focus on legibility at large sizes while maintaining a confident, promotional character.
Uppercase forms read sturdy and compact in their internal spacing, while the lowercase maintains strong differentiation between stems and bowls for quick recognition. Figures are thick and streamlined, with simple curves and minimal detailing that favor impact over delicacy.