Sans Normal Kadif 10 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Afical' by Formatype Foundry, 'Gotham' by Hoefler & Co., 'JHC Mirko' by Jehoo Creative, and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, punchy, visual impact, forward motion, modern branding, display emphasis, oblique, rounded, geometric, compact, high impact.
A heavy oblique sans with rounded, geometric construction and broad curves. Strokes stay largely uniform with smooth joins, producing solid black letterforms and a steady rhythm. Proportions lean expansive and sturdy, while the italics are formed as true slanted drawings rather than simple skewing, keeping counters open and shapes cohesive. The lowercase shows a tall, sturdy presence with simple, single-storey forms where applicable and numerals that match the same bold, rounded logic.
Best suited to short, prominent text where impact matters: headlines, posters, storefront signage, and bold brand marks. It also fits sports and lifestyle branding, product packaging, and digital hero copy where its strong slant and dense weight can carry the visual hierarchy.
The overall tone is forceful and fast, with a sporty, forward-leaning momentum. Its dense color and rounded geometry feel contemporary and confident, reading as energetic and attention-seeking rather than delicate or formal.
The design appears intended to deliver maximum emphasis with a clean sans foundation, combining rounded geometric forms with a consistent oblique slant to convey speed and confidence while maintaining legibility at display sizes.
The oblique angle is consistent across caps, lowercase, and numerals, creating a strong directional flow in paragraphs. Round letters (O/C/G/Q) appear especially full and stable, while diagonals (A/V/W/X/Y) keep a clean, streamlined cut that reinforces a modern, performance-oriented feel.