Sans Superellipse Pygug 13 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'JAF Bernini Sans' by Just Another Foundry, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, condensed, industrial, modern, punchy, no-nonsense, space-saving, high impact, modern utility, systematic forms, tall, compact, rigid, clean, monolinear.
A tightly condensed sans with tall proportions and compact horizontal spacing. Strokes are heavy and largely uniform, producing a firm, monoline feel with minimal modulation. Curves are built from rounded-rectangle geometry: bowls read squarish and controlled, corners are softened rather than sharp, and apertures stay relatively tight. Terminals are predominantly flat and vertical, giving the design a steady, engineered rhythm across capitals, lowercase, and numerals.
Best suited to short, high-impact text such as headlines, poster typography, packaging titles, and retail or wayfinding signage where space is limited. It can also work for brand marks and labels that need a compact, authoritative presence, while longer passages may feel dense due to the tight proportions and strong stroke weight.
The overall tone is assertive and utilitarian—more pragmatic than friendly. Its compressed stance and solid color create a sense of urgency and efficiency, lending a contemporary, slightly industrial voice suited to attention-grabbing settings.
The design appears intended to maximize impact and legibility within narrow widths, using a disciplined rounded-rectilinear construction to keep forms consistent and compact. It prioritizes a strong typographic color and straightforward letterfit for bold display communication.
The uppercase set emphasizes straight-sided forms and narrow counters, while the lowercase maintains the same compact economy with short, sturdy joins and simple, unadorned details. Numerals follow the same squared-round construction, keeping texture consistent in mixed alphanumeric strings.