Sans Contrasted Sure 7 is a very bold, very wide, high contrast, upright, tall x-height font visually similar to 'Petale' by LomoHiber (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, branding, playful, retro, chunky, quirky, posterish, attention, nostalgia, distinctiveness, display impact, brand voice, soft corners, bulbous, bouncy, ink-trap feel, sheared terminals.
A heavy display face with broad proportions, compact counters, and pronounced thick–thin modulation that reads as sculpted rather than geometric. Forms are built from large, rounded masses with frequent wedge-like cut-ins and shallow notches that create an ink-trap-like look at joins and apertures. Terminals often appear slightly sheared or scooped, giving strokes a chiseled, stamped quality. The rhythm is lively and uneven in a deliberate way, with distinctive silhouettes and a strong black presence in both capitals and lowercase.
Best suited for short-form display settings where its carved details and heavy color can be appreciated: posters, headlines, packaging, and brand marks. It can work for attention-grabbing pull quotes or signage at larger sizes, but the tight counters and dense texture make it less ideal for long passages.
The overall tone is bold and personable, leaning into a nostalgic, sign-painter/poster era energy. Its exaggerated shapes and carved-in details feel humorous and attention-seeking, with a friendly softness that keeps the weight from feeling aggressive. The contrast and quirky terminals add a handcrafted, slightly theatrical character.
The design appears intended to deliver maximum impact with a distinctive, playful voice—combining hefty proportions with decorative, cut-in modulation to create memorable word shapes. It prioritizes personality and display presence over neutrality, aiming for a retro-leaning, poster-ready aesthetic.
Lowercase shows single-storey forms and a strongly emphasized baseline presence, while bowls and apertures remain relatively tight, boosting punch at large sizes. Numerals are similarly chunky and stylized, with conspicuous internal cutouts and curved joins that match the letterforms. Texture in text is dense and dark, with detail primarily expressed through the internal scoops and notches rather than open counters.