Sans Normal Lorum 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Altersan' and 'Flinders' by Eko Bimantara, 'Belle Sans' by Park Street Studio, and 'Kylo Sans' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, friendly, energetic, retro, attention grabbing, convey motion, friendly impact, bold clarity, rounded, oblique, bulky, compact, soft.
A heavy, oblique sans with broad, rounded forms and consistently thick strokes. Curves are smooth and full, with softened joins and terminals that keep counters open despite the dense weight. The oblique angle is steady across caps, lowercase, and figures, creating a forward-leaning rhythm; widths vary by letter (notably in wide rounds and narrower verticals), giving text a lively, rolling texture. Numerals are stout and highly legible, with simple silhouettes and generous inner spaces.
Best suited for short, high-impact settings such as headlines, posters, sports and team identities, event graphics, packaging, and bold signage. It can also work for brief callouts or UI banners where strong emphasis and quick legibility are needed, especially at medium-to-large sizes.
The overall tone is bold and upbeat, with a forward-driving slant that suggests motion and confidence. Rounded shapes and large counters keep it approachable rather than severe, lending a friendly, crowd-pleasing personality that feels at home in energetic branding.
The design appears intended to deliver maximum impact with an energetic forward lean while keeping forms friendly through rounded geometry and open counters. It prioritizes bold presence and fast readability, aiming at attention-grabbing display typography that still feels approachable in longer phrases.
Uppercase shapes read cleanly and simplified, while the lowercase shows more distinctive, slightly condensed silhouettes in letters like a, t, and r that add character in text. Round letters (o, e, g) stay very circular, reinforcing the soft, athletic feel, and the slant maintains a consistent baseline flow in longer lines.