Sans Normal Labek 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Lazare Grotesk' by Nootype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, assertive, dynamic, impact, emphasis, speed, modernity, signage, oblique, slanted, blocky, rounded, compact.
A heavy, oblique sans with broad proportions and tightly controlled counters. Strokes are uniform and dense, with rounded curves and crisp, slightly squared terminals that keep the silhouette clean at display sizes. The italics are built as a strong geometric slant rather than cursive construction, producing a forward-leaning rhythm and a consistent, sturdy texture across caps, lowercase, and numerals.
This font performs best in short, high-impact settings such as headlines, posters, logos, and campaign lockups where its weight and slant can drive emphasis. It also suits sporty or industrial branding and packaging that benefits from bold, energetic typography.
The overall tone is punchy and urgent, with a fast, forward motion that reads as athletic and contemporary. Its mass and slant give it a confident, promotional voice suited to attention-grabbing messaging rather than quiet neutrality.
The design appears intended to deliver maximum impact with a clean, geometric sans voice, using a pronounced oblique angle and dense forms to create speed and immediacy. It prioritizes strong silhouettes and consistent stroke behavior for graphic, display-oriented use.
Uppercase forms feel especially stable and poster-like, while the lowercase maintains a compact, workmanlike structure that stays legible under heavy weight. Numerals are bold and simplified, matching the same solid, no-nonsense presence as the letters.