Sans Normal Labiy 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Realgar' by Emtype Foundry, 'Galano Grotesque' by René Bieder, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, modern, punchy, attention grab, speed cue, friendly strength, modern display, oblique, rounded, heavy, compact, soft corners.
A heavy, oblique sans with broad proportions and rounded, smoothly drawn curves. Strokes are consistently thick with minimal modulation, and terminals tend to end in clean, slightly softened cuts that keep the texture crisp while avoiding sharpness. Counters are relatively tight for the weight, giving letters a dense, high-impact color, while spacing remains fairly open to preserve readability. Overall geometry leans on simple circles and ellipses, producing sturdy, friendly forms with a strong forward slant.
Best suited to short, high-impact settings such as headlines, posters, ads, and punchy UI/hero moments where emphasis and momentum are desirable. It also fits branding and packaging that aims for a modern, energetic stance, especially in sports, fitness, and youth-oriented campaigns. For long passages, its density and weight may be most effective when used sparingly for emphasis.
The overall tone is fast, assertive, and upbeat, with a sporty, contemporary feel. Its slanted stance and dense weight suggest motion and urgency, while the rounded shaping keeps it approachable rather than aggressive. It reads as confident and promotional—designed to grab attention quickly.
The design appears intended to deliver maximum impact with a forward-leaning, motion-driven silhouette while keeping shapes clean and broadly legible. By pairing thick strokes with rounded construction and consistent rhythm, it aims to balance power and friendliness for contemporary display typography.
Uppercase forms look stable and blocky, while lowercase maintains clear differentiation (notably the single-storey shapes and rounded bowls), supporting quick recognition at display sizes. Numerals are similarly bold and compact, matching the alphabet’s weight and slant for a consistent typographic voice.