Sans Normal Apluv 10 is a regular weight, wide, monoline, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Ava Grand' by Matt Chansky, 'Pragmatica' by ParaType, 'NeoGram' by The Northern Block, 'TT Hoves Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui labels, signage, branding, headlines, presentations, clean, modern, neutral, technical, friendly, clarity, versatility, modernity, neutrality, functionality, geometric, crisp, open, rounded, even.
A clean sans with broadly geometric construction and smooth, round counters. Strokes stay even and unmodulated, with crisp terminals and clear joins. Proportions are comfortable and slightly generous, producing wide apertures and ample interior space in letters like C, S, e, and a. Curves feel steady and symmetrical, while diagonals in forms such as A, V, W, and X are straight and decisive, giving the overall rhythm a calm, consistent texture.
Well-suited to interface typography, dashboards, and product surfaces where clarity at a range of sizes matters. It also works effectively for contemporary branding and headings, and as a general-purpose sans for presentations, posters, and short-to-medium body copy where a clean, geometric feel is desired.
The tone is neutral and contemporary, leaning toward a practical, engineered clarity rather than expressive display. Its rounded geometry keeps it approachable, while the tidy spacing and steady stroke behavior suggest a straightforward, no-nonsense voice.
The design appears intended as a versatile, modern workhorse: a geometric-leaning sans that stays visually quiet, prioritizing clear shapes, open counters, and consistent rhythm for reliable reading and flexible graphic use.
In text, the letters maintain strong separation and legibility, with simple, familiar shapes that avoid quirky detailing. Numerals appear clear and evenly weighted, matching the letterforms without calling attention to themselves.