Sans Normal Apluv 18 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra and 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, infographics, modern, friendly, clean, neutral, technical, versatility, clarity, contemporary neutrality, legibility, geometric, open apertures, rounded terminals, large counters, even rhythm.
A clean sans with geometric construction and softly rounded shaping. Curves are smooth and near-circular in O/C/G forms, while straight strokes stay crisp with squared ends and minimal modulation. Counters are generous and apertures remain open, aiding clarity in letters like a, e, c, and s. The lowercase shows single-storey a and g, compact shoulders, and steady stem widths, creating an even, contemporary texture. Numerals are simple and legible with broad forms and clear differentiation across 0–9.
It suits interface typography, dashboards, and product experiences where clarity and a neutral voice are important. The open forms and steady rhythm also work well for signage and wayfinding, as well as contemporary branding and editorial headlines that want a clean, geometric feel.
The tone is modern and approachable, balancing a utilitarian, system-like neutrality with gentle roundness. It feels straightforward and contemporary rather than stylized, lending a calm, dependable voice that stays out of the way while remaining friendly.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and visual calm. Its geometric foundations and open counters suggest a focus on clear communication across both display and everyday text settings.
Proportions lean spacious, with comfortable internal whitespace and a consistent rhythm across mixed-case text. Round characters dominate the visual language, while diagonals in K, V, W, X, and Y add crisp structure without feeling sharp.