Slab Rounded Ubfe 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Archer' by Hoefler & Co., 'Emy Slab' and 'Faraon' by Latinotype, 'Eksja' by Protimient, 'Hexi' by Sign Studio, 'Kheops' by Tipo Pèpel, and 'Mymra' by TipografiaRamis (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, sturdy, approachable, playful, softened slab, retro tone, high impact, friendly voice, sturdy legibility, rounded, slab-serif, softened, chunky, warm.
A heavy, softened slab-serif with rounded terminals and minimal stroke contrast. The letterforms are broad and stable, with generously thick stems, compact counters, and clearly bracketed-looking joins that read smooth rather than sharp. Serifs are blocky but fully rounded at the ends, creating a cushioned silhouette across both uppercase and lowercase. Curves are full and circular (notably in bowls and numerals), while horizontals and verticals maintain a consistent, even color on the page.
Best suited to headlines, short blurbs, labels, and prominent UI or signage where a sturdy, approachable voice is needed. It can work for branding and packaging systems that want a retro or handcrafted impression, and it holds up well in large sizes where the rounded slabs become a key stylistic feature.
The rounded slabs give the face a friendly, nostalgic tone—solid and dependable without feeling severe. Its soft corners and chunky rhythm suggest a mid-century or workwear-inspired warmth that feels casual and inviting, with a slightly playful “stamp” character in longer text.
The design appears intended to combine the authority of a slab-serif with softened, rounded terminals for a more personable, less formal impact. It prioritizes strong legibility and a dense, confident texture while maintaining a friendly, vintage-leaning personality.
In text, the bold weight and tight internal spaces create a strong typographic texture and high presence, especially at display sizes. Numerals match the letterforms in width and softness, reinforcing a cohesive, poster-ready feel.