Slab Rounded Ushi 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Archer' by Hoefler & Co.; 'Madley' by Kimmy Design; 'Emy Slab', 'Faraon', and 'Prêt-à-porter' by Latinotype; 'LiebeRuth' by LiebeFonts; 'Kheops' by Tipo Pèpel; and 'Mymra' by TipografiaRamis (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, playful, sturdy, folksy, approachability, retro flavor, display impact, softened slab, soft serifs, rounded corners, blunt, chunky, bouncy.
A heavy, compact slab-serif with generously rounded corners and soft, bulb-like terminals. Stems are thick and even, with minimal stroke modulation, producing solid color on the page. Serifs read as broad, bracketless slabs that end in rounded edges, giving the letters a cushioned, stamp-like silhouette. Counters are relatively tight and shapes lean toward circular, with a rhythmic, slightly bouncy texture across lines in the sample text.
Best suited to display applications such as headlines, posters, packaging, and branding where a bold, inviting personality is needed. It can work for short bursts of copy, labels, and signage, especially when you want a sturdy, retro-leaning look with softened edges.
The overall tone is warm and approachable, with a nostalgic, mid-century display feel. Its rounded slabs and chunky proportions project friendliness and humor more than formality, making the voice feel bold but not aggressive.
This design appears intended to merge the solidity of slab serifs with rounded, approachable finishing, creating a high-impact display face that feels playful and accessible. The consistent weight and softened corners suggest a focus on legibility at large sizes and a friendly, characterful voice for attention-grabbing typography.
The typeface holds a strong presence at large sizes, where the rounded detailing and slab construction become a defining feature. In longer text, the dense weight and tight internal spaces create a poster-like texture, emphasizing impact over delicacy.