Sans Normal Lunid 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'JHC Mirko' by Jehoo Creative, 'Inovasi' and 'Nova Pro' by XdCreative, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, confident, modern, playful, impact, motion, modernity, approachability, slanted, rounded, chunky, compact counters, soft corners.
A heavy, right-slanted sans with broad, rounded forms and smoothly blended joins. Curves are built from large, circular strokes with compact internal counters, while terminals tend to be blunt and softly chamfered rather than sharp. The overall construction favors solid, continuous masses and simplified geometry, giving letters a sturdy, streamlined silhouette that holds up well at larger sizes. Numerals match the same rounded, robust language and read as bold, graphic shapes.
Best suited for headlines, posters, and display typography where strong presence and momentum are desired. It works especially well for sports and active-lifestyle branding, promotional graphics, packaging callouts, and bold logo wordmarks where a rounded, modern voice is needed.
The tone is assertive and kinetic, with a forward-leaning posture that suggests motion and urgency. Its rounded heft keeps it friendly and accessible, balancing impact with a slightly playful, contemporary feel.
The design appears aimed at delivering maximum impact with a smooth, contemporary sans structure, using rounded geometry and a consistent slant to communicate speed and confidence. It prioritizes bold silhouette and graphic clarity for attention-grabbing display settings.
The rhythm is tight and punchy, with dark color on the line and relatively small apertures that amplify density. The slant is consistent across capitals, lowercase, and figures, reinforcing a cohesive, fast-paced texture in words and headlines.