Sans Normal Mykay 7 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Arlen' by Groteskly Yours, 'LCT Picon' by LCT, 'Fact' by ParaType, 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor, and 'Brock Pro' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, friendly, punchy, sporty, attention, legibility, bold branding, modern display, blocky, rounded, heavyweight, compact counters, high impact.
A heavyweight sans with broad proportions and rounded geometry throughout. Strokes are thick and uniform, with smooth curve joins and minimally differentiated terminals, giving the letterforms a solid, continuous silhouette. Counters are relatively tight (notably in a/e/o/p), and interior shapes skew toward rounded rectangles rather than perfect circles, which enhances density and impact. The lowercase is built for clarity at size, with a single-storey a and g, a sturdy t with a short crossbar, and simple, squared-off punctuation-like details (e.g., the i/j dots). Numerals are equally stout and open, matching the overall weight and width of the text face.
Best suited to display applications where strong presence and quick recognition matter—headlines, posters, branding lockups, packaging panels, and bold signage. It can also work for short UI labels or callouts when a heavy, friendly emphasis is needed, but the dense counters suggest avoiding long passages at small sizes.
The overall tone is bold and confident, with a friendly softness coming from the rounded curves and lack of sharp detailing. It reads as contemporary and energetic, leaning toward attention-grabbing communication rather than understated editorial typography.
The design appears intended to deliver maximum impact with a contemporary, approachable voice—pairing wide, rounded construction with very heavy strokes to produce a confident, highly legible display sans.
Spacing appears generous enough to keep heavy shapes from clumping, especially in all-caps settings, while the dense counters maintain a compact, poster-like color. Diagonal letters (K, V, W, X, Y) are built with thick, stable strokes that preserve the strong, uniform rhythm across lines.