Sans Normal Lidah 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Compasse' by Dharma Type, 'MVB Embarcadero' by MVB, 'NuOrder' by The Northern Block, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, friendly, energetic, bold, modern, display impact, forward motion, approachable strength, brand emphasis, rounded, oblique, chunky, soft corners, compact.
A heavy, oblique sans with rounded construction and thick, uniform strokes. The letterforms lean forward with a slightly compressed, compact feel and smoothly curved terminals that keep the weight from looking harsh. Counters are generous and open for the weight, and the curves in C/G/O and the bowls of B/P/R read as full and clean. Lowercase forms are simple and sturdy with rounded shoulders and minimal modulation, while numerals are wide, clear, and built from the same soft, circular geometry.
Best suited to short, high-impact settings like headlines, posters, and brand marks where bold, forward-leaning emphasis is desired. It can work well for sports and active-lifestyle branding, product packaging, and display typography that needs to feel modern and inviting.
The overall tone is energetic and approachable, combining athletic forward motion with a friendly softness. Its chunky, rounded shapes give it a confident, contemporary voice that feels upbeat rather than aggressive.
The design appears intended as a robust display sans that pairs italicized momentum with rounded, geometric forms for clear impact and a friendly contemporary impression.
The slant is consistent across capitals, lowercase, and figures, producing a cohesive rhythm in text. The heavy weight creates strong color on the page, and the round punctuation and dots match the soft, geometric character of the alphabet.