Sans Normal Niley 15 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Adero' and 'Bizmo' by Eko Bimantara, 'LCT Picon' by LCT, and 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, energetic, sporty, impact, clarity, contemporary branding, approachability, geometric, rounded, clean, chunky, open counters.
A heavy, geometric sans with broad proportions and a robust, even stroke. Curves are built from clean circular/elliptical shapes, while corners and joins are slightly softened, keeping the texture smooth rather than harsh. Counters are generally open and generous for the weight, and the lowercase shows a tall x-height that reinforces a compact, solid rhythm in text. Spacing appears steady and straightforward, producing a strong, blocky line with clear silhouettes in both caps and lowercase.
This font is well suited to headlines, posters, and high-impact branding where width and weight can carry a message quickly. It should work effectively for packaging, signage, and UI moments that need confident emphasis, such as section titles, feature callouts, and short labels.
The overall tone is direct and contemporary, with a friendly softness coming from the rounded geometry. Its wide stance and strong mass give it an assertive, headline-ready presence that feels upbeat and accessible rather than formal.
The design appears intended to deliver a bold, contemporary voice through simple geometric construction and wide, stable proportions. It prioritizes strong presence and clarity in display settings while keeping letterforms approachable through rounded shaping.
The digit set matches the same geometric logic, with sturdy, rounded forms that hold up well at large sizes. The overall color is dense and consistent, favoring impact over delicacy, while maintaining clear internal shapes for legibility.