Sans Normal Segig 2 is a regular weight, narrow, monoline, upright, normal x-height font visually similar to 'Bourne' by Greater Albion Typefounders (names referenced only for comparison).
Keywords: ui text, packaging, signage, posters, brand wordmarks, friendly, clean, approachable, modern, casual, clarity, approachability, simplicity, everyday use, rounded, soft terminals, open counters, compact, even rhythm.
A compact sans with monoline strokes and generously rounded corners that keep forms soft and approachable. Curves are built from smooth, near-geometric arcs, while straight strokes stay clean and even, producing a steady, low-contrast texture in text. Terminals are mostly rounded, and counters tend to be open, helping letters remain distinct despite the compact proportions. The overall construction favors simple, legible shapes with a slightly playful roundness rather than strict rigidity.
Works well for interface labels, product packaging, and wayfinding where a clean, welcoming voice is needed. Its compact proportions and even stroke color also make it suitable for headlines and short blocks of copy in posters, social graphics, and light branding applications.
The font reads as friendly and contemporary, with a mild playfulness coming from its rounded joins and softened endings. It feels practical and uncomplicated, aiming for clarity while maintaining a warm, informal tone.
The design appears intended as a straightforward, highly usable rounded sans that balances neutrality with approachability. Its softened geometry suggests an aim toward modern everyday readability—clear at a glance, but with enough character to feel personable.
Uppercase and lowercase share a consistent stroke logic, giving mixed-case setting a cohesive rhythm. Numerals follow the same rounded, monoline treatment, resulting in figures that blend smoothly with surrounding text and signage-style applications.